Ashley Halsey

ashley@ashleyhalsey.com | 513.910.9104

The Hemingway Wedding

identity, web design, print design

This is a very personal project for me because it is the design work for my upcoming wedding. (Still in progress.)

Social Strategies for Small Businesses

web design, identity, research

My senior capstone project was a website focused on educating small business owners about the low-cost, high-impact opportunities available through social media.

DAAP Works

identity, email campaign

For the DAAP senior show, I helped come up with the visual identity for the Digital Design portion. Once we established a direction, I had the role of "brand manager" to ensure consistency across different mediums. I also designed an email campaign to invite visitors to the show.

Dr. Who Locums

web design, logo redesign

I worked on this project as a freelancer working for Lucas Ashgrove, an Australian design company. Lucas Ashgrove never paid me, which is why I now require contracts. They lost the client on their own, but I am proud of the work I did, which is why you can see it here.

Fifth Third Bank

redesign exploration

While working at Fifth Third Bank I was encouraged to use any free time towards concepting a possible redesign. (© Fifth Third Bank)

Take Care

concept, identity, web and mobile design

This project was part of a seminar class. I came up with an idea for a helpful website, created an identity and then applied it to both web and mobile. My site was created to help patients discharged from the hospital to better understand their medications.

Triur

web design

For this project I helped Truir build their new site from scratch, while incorporating their existing branding and helping them have a stronger web presence. (© Triur)

Punch Software

web design

I worked on this project as a freelancer for Wide Eyed Media. I assisted by bringing another perspective to the project and creating additional concepts to show the client. (© Wide Eyed Media)

Maya + Whirlpool Design Charette

concepting, usability testing

Here you can view a presentation I prepaired for a user experience charette about laundry at UC. Whirlpool and Maya visited for 2 days, where we researched, created personas, concepted, designed, tested and made final recommendations for improving the coin laundry system.

Walmart Valentine's Day

flash animation, web production

For this project I was able to help with flash animation and image production to help assemble the site and add an extra layer of interactive polish. (© Resource Interactive)

VSX: Victoria's Secret Sport

web design and production

While working at Resource Interactive I was able to be on the VSX team. I designed components of the website such as the store locator, and assisted the developers in the production of the site. (© Resource Interactive)

Canopy by Walmart

web design and production, flash banner ads, email campaign

While working at Resource, I also was able to work on a brand new website to help launch Walmart's new furniture line. I helped layout pages, designed email campaigns and created an extensive banner ad campaign. (© Resource Interactive)

LexisNexis

icon design, web design

While working at LexisNexis I assisted in the redesign that was underway by applying the style to several different page layouts. In addition, I helped to identify and correct usability issues. In my free time, I worked on new photo-realistic legal icons. (©LexisNexis)

JC Penney

concept store design, 3D modeling and animation

This was a student project, a collaboration between Digital Design students and Interior Design students. I mainly helped to model to back of the truck, including the folding panels. I also assisted with the animation process.

Hatshepsut Interactive Narrative

concept, interactive design, 3d modeling, Flash animation

I created this educational tool as a student project. The user learns about the life of Hatshepsut, the first female Pharoah, by expoloring the relics left in her tomb. The environment was created in Maya, flattened and exported to Flash.

LPK Co-op Survival Guide

print design and production

While working at LPK, the co-ops, myself included, were asked to form our own design team and create a guide for future co-ops that would help them transition into life at LPK.

Hi, I’m Ashley, and I am an interactive designer based in Ohio. I am also an artist, photographer, twitterer, skier, dog-lover, amateur musician, Cake Boss wannabe, Mario Kart champ, news junkie and Lost fanatic. I graduated this past June with a Bachelor of Science degree in Digital Design from DAAP.

Download my resume (PDF)

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Or, you can email me at ashley@ashleyhalsey.com